RenovateRight, a local home renovation company, was experiencing challenges with acquiring quality leads for their services. Despite offering a range of renovation solutions, from kitchen remodels to complete home overhauls, their lead generation efforts were not producing the desired results. They heavily relied on traditional marketing methods, such as direct mail and print ads, which were no longer yielding the high conversion rates seen in previous years.
The company sought a modern, targeted digital strategy to capture qualified leads and expand their reach to homeowners actively seeking renovation services. With a highly competitive market and a customer base often requiring significant decision-making time, the challenge was to create a system that would effectively capture potential leads and nurture them through to the point of conversion. RenovateRight’s key objective was to increase the number of high-quality leads while optimizing marketing spend to achieve the best return on investment.
We approached this case with a focus on optimizing digital touchpoints and creating a seamless lead capture funnel for RenovateRight. Here’s how we did it:
The lead capture campaign was highly successful for RenovateRight. By focusing on a highly targeted digital strategy, we were able to deliver qualified leads at a much lower cost than traditional marketing methods. The custom landing page achieved a 30% conversion rate, significantly higher than the industry average for renovation services.
Our paid ad campaigns on Google and Facebook saw a 40% click-through rate increase due to the tailored messaging and precise audience targeting. The lead magnet, combined with the free consultation offer, resulted in a steady stream of warm leads, many of whom converted into paying customers after engaging with the email drip campaign.
By the end of the two-month project, RenovateRight had captured 250 qualified leads, with a projected 15% conversion rate into high-ticket renovation projects. The cost per lead was reduced by 25%, providing the company with a strong return on investment. This campaign not only increased immediate sales but also helped build a robust pipeline of future clients for RenovateRight’s renovation services.